Following the current talk in regard to the rapid data consumption on mobile phones recently, touch, the leading mobile telecommunications and data operator in Lebanon, managed by Zain Group, explained that several factors stand behind the high data usage. The operator highlighted the most important ones which are the use of social media channels and cloud services, video consumption, and the smart phones that include applications and processes running in the background which in return cause large consumption of data without the customer even noticing, in the form of software and applications upgrade and backups. All these factors led to the increase of data consumption on mobile phones, taking into consideration that the summer season is the most active period when it comes to consumption.
