In an exclusive WinWin interview hosted by Telecom Review, du's pioneering role in the telecom industry's transformation was spotlighted. As a frontrunner in innovation, the company is harnessing the power of artificial intelligence (AI), 5G, and cutting-edge digital solutions to reshape the landscape.

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In an exclusive WinWin interview hosted by Telecom Review, Sun Shiwei, Deputy General Manager of China Mobile Department of Market Operation, and George Gao, President of Huawei’s Cloud Core Network Product Line, shared their valuable insights into China Mobile’s pursuit for value-driven operations and its efforts to set a global benchmark by leveraging the power of 5G-Advanced (5G-A) and artificial intelligence (AI).

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In an exclusive WinWin Live interview hosted by Telecom Review Group at MWC Barcelona 2025, Sergey Melnikov, Chief Technology Officer of Ucell, and Eric Bao, President of Huawei Wireless DIS Product Line, shared their perspectives on consistent indoor and outdoor experiences, which help them maintain their industry leadership.

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The Telecommunications Regulatory Authority (TRA) has featured the 'Erteqaa’ initiative during its participation at GITEX 2016 held from October 16 to 20, 2016 at the Dubai World Trade Center. The initiative aims to improve the telecom service centers in the UAE through a customer survey to help identify that services that increase their satisfaction in all telecom operators’ service centers across the UAE.

Under the patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, the initiative was developed to implement one of the TRA’s strategic goal in achieving happiness for customers, which is part of a comprehensive agenda in response to the UAE Government’s directives to include happiness in its approach, targets and priorities.

TRA pointed out that 'Erteqaa’ is one of the various programs being implemented by the TRA to achieve customers’ happiness. It falls under the 'Esaad’ initiative, which include various activities launched earlier by the TRA to help attain people’s happiness, following the directives of our nation’s wise leadership that happiness as not only an image to maintain but an action to be implemented and a national comprehensive plan that touches the core of all sectors.

The 'Erteqaa’ for customer service centers initiative evaluates telecom operators’ centers to ensure that they follow the quality standards set by the TRA, in collaboration with Etisalat and du to provide the best services for customers.

The TRA is participating in GITEX under the UAE smart government umbrella, along with 21 other government entities. It displays at the event 12 innovative projects that include the most recent ICT applications that serve all sectors in society. It also features other major initiatives that aim to meet the objectives of the UAE Vision 2021 and promote the smart technology transformation in the UAE.

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