As a co-host of the 2024 ITU CxO meeting, Telecom Review conducted an exclusive interview with du CTO, Saleem Alblooshi, a key figure driving innovation in 5G, AI, and next-generation digital infrastructure in the UAE.

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Read more: The Power of AI and 5G-Advanced: How du is Building the UAE’s Next-Gen Infrastructure

In an exclusive interview with Telecom Review during the 18th edition of the Telecom Review Leaders’ Summit, Dr. Bilel Jamoussi, Deputy to the Director and Chief of Telecommunication Standardization Policy Department at ITU Telecommunication Standardization Bureau (TSB), identified the need for forward-thinking strategies regarding the future of digitalization and elaborated on  ITU’s role in this technological evolution.

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Read more: ITU’s Dr. Bilel Jamoussi Identifies the Need to Keep Pace with Rapid Technological Advancements

In an exclusive interview with Telecom Review at the 18th edition of the Telecom Review Leaders’ Summit, Femi Oshiga, Vice President of Sales Service Provider for Middle East & Africa at CommScope, discussed the factors shaping the region’s network infrastructure.

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Read more: CommScope’s Oshiga Elaborates on Balancing Connectivity Advancement with Sustainability

COVID-19 updates
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Keeping in line with the government directives to encourage citizens to stay at home and be safe in the current scenario, Etisalat’s bundle of initiatives for consumers and businesses will make it easier to study, work, entertain and remain connected with family and friends from the comfort of their homes. 

During this unprecedented period that has challenged both health and economy, Etisalat has taken many steps to ensure that its network, services and teams are well equipped to support all its customers. Etisalat teams are working non-stop to make sure that all its customers, including government departments, large enterprises, SMBs and subscribers across the country, stay connected.

With overall data traffic on the telco’s network expected to surge exponentially, Etisalat’s advanced network is resilient, reliable and secure and has sufficient flexibility to adapt to changing consumer and business demands.  Etisalat offers all the connectivity tools and services people need to continue to communicate and conduct business including the fastest fixed broadband and mobile network in the region.

Etisalat recently increased its local network capacity while also boosting its international data capacity to enable all customers with the best possible experience while they, learn, work and get entertained from home.

A wide range of products and services are being offered to customers, including access to remote working apps, remote collaboration tools, zero-rating and whitelisting of educational websites,  free on-demand movies and premium content on eLife, StarzPlay, OSN and Switch TV, free eLife upgrades, and ‘Freedom’ postpaid mobile data promotions, among others. These are designed to provide entertainment to families at home, facilitate uninterrupted distance e-learning, boost employee productivity and ensure seamless business continuity.

Consumer entertainment
With more people staying at home, Etisalat’s special promotions will entertain as well as help customers enjoy higher speeds on their home network.

Existing elife TV and internet bundle (triple play) customers who chose to move to a new eLife unlimited Plan will receive the upgraded benefits at no extra charge for three months.

The eLife Unlimited plans offer speeds from an incredible 250Mbps more than enough to work-from home and keep everyone streaming their favourite content. Subscribers also have the option to downgrade back to their old plan if they wish for no penalty during this time. 

eLife viewers will be kept entertained with free on demand movies each week for the next six weeks as well as enjoy free StarzPlay for three months with the latest Arabic, Western TV series and movies simply by subscribing on-screen. For customers who want more premium add-on packs “Arabia, Western, Asian or Pinoy” they can also subscribe for free for the first three months. Customers will also receive an entire month of OSN’s El Farq package containing some of the biggest names in entertainment with channels being opened for free viewing for all eLife TV customers.

With Etisalat’s recent launch of a brand-new OTT video service SwitchTV, subscribers can enjoy free premium content such as movies, live TV and on demand movies. The app can be downloaded from the Apple App Store, Google Play or the new Huawei App Gallery and is available to all UAE residents regardless of provider.

Staying connected
Etisalat has also launched special promotions for postpaid customers to stay in touch with family and friends. Existing ‘Freedom’ postpaid customers on 200GB and unlimited data activated in March 2019 will benefit from an extended double data promotion on their plans.

Education
Etisalat is working closely with the Ministry of Education and TRA to enable free mobile data for students whose families do not have internet services at home. This is to support distance learning, giving them access to specific applications identified by the ministry. The ministry has prepared a list of eligible students that was shared with Etisalat to provide them with mobile data packages.

In support of the ministry’s initiatives, Etisalat has granted zero-rate access to selected educational URLs, allowing students to have free access on their mobile phones without consuming any data. In addition, all eLife customers can avail free educational content (‘Madrasa’) on their TV screens.

Etisalat has also provided access to remote learning applications (Google Hangouts, Microsoft Teams, Blackboard and Zoom) on the fixed network and Microsoft Teams, Blackboard and Zoom on the mobile network.

Remote working
For a period of three months, businesses can also access for free its online collaboration platform - Etisalat CloudTalk Meeting – to help maintain business continuity by providing a secure platform to collaborate from any device, location, and network in the UAE.

Business operations can remain uninterrupted with Cloudtalk’s unlimited video conferencing and online collaboration sessions without any additional fee for this service. The platform provides state-of-the-art features for meetings and collaborations that help in boosting business productivity and contributes to an elevated user experience.

Remote customer care
Etisalat is encouraging consumers and business customers to also utilise mobile and online services including ‘My Etisalat UAE’ app, Etisalat business mobile apps and business portals.

With the ‘My Etisalat UAE’ app, customers have a 24/7 access to make payments in a safe and secure manner connecting instantly using live chat. The app enables access to bills and payments, share credit and data, check usage and shop.

 

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