Chra Hussain, Chief Commercial Officer at Asiacell, is at the forefront of driving digital transformation in Iraq’s telecom industry. With her visionary leadership and deep understanding of customer needs, she is playing a pivotal role in shaping Asiacell’s commitment to innovation and excellence.

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Read more: Asiacell Excels in Digital Customer Experience with Transformative AI Solution

In an exclusive interview with Telecom Review, Danial Mausoof, VP Technology and Solutions at Nokia MEA, explored MEA’s evolving mobile network landscape. From the projected growth of 5G to the transformative power of network APIs and AI-driven solutions, Mausoof highlighted how Nokia is driving innovation and meeting the dynamic needs of telecom operators and industry verticals across the Middle East and Africa.

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Read more: Shaping the Future of Mobile Networks: Insights from Nokia MEA

In an exclusive interview with Telecom Review during the 18th edition of the Telecom Review Leaders' Summit, Hicham Siblini, Chief Technology & Infrastructure Officer at Ooredoo Qatar, shared his 5G vision and the transformative role this technology has on the telecom industry.

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Read more: Hicham Siblini Outlines Ooredoo Qatar's 5G Vision and Digital Future

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As part of Umniah’s ongoing commitment to improving customers' experiences and enhancing operational efficiency, the company has begun integrating Sprinklr's cutting-edge AI solutions.

Khaldoun Sweidan, Chief Commercial Officer, Umniah, said, “Cooperating with a global company like Sprinklr comes as part of Umniah’s strategy for digital deployment and strengthening its position as one of the leaders in the ICT sector in the region. Through these innovative solutions, we aim to improve the level of our services and ensure a quick and effective response to our customers’ needs, which enhances our ability to compete in the market and to provide an unprecedented experience.”

According to Umniah, intelligent robots are able to understand and respond to customer inquiries in real time, reducing waiting times and significantly enhancing customer satisfaction.

Haitham Elkhatib, Vice President of Sprinklr in the Middle East, Africa and Asia, commented, “We at Sprinklr are pleased to cooperate with Umniah to provide AI solutions that will contribute to achieving a qualitative leap in its customers’ experience. Our capabilities to provide comprehensive and integrated  solutions for customer experience management, starting from social media analysis to smart chatbots, will enable Umniah to achieve deeper and more effective communication with its customers.”

This new AI integration works alongside existing AI and ML capabilities enabled by Ericsson. These include Ericsson’s Cognitive Software portfolio for network enhancement and Ericsson's Service Continuity Power Saving solution for cost savings and reduced environmental footprint.

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Umniah Constructs Largest Tier III Data Center in Jordan

Umniah Launches First Startupbootcamp MENA Challenge

Umniah Hailed as Fastest Mobile Network in Jordan

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